MA in Fashion Communication

Eligibility

Graduation (Any Stream)

Duration

2 Years

Campus

ADM X JD Institute – Kochi

Certification

BESTIU

Course Overview

Master of Arts or MA in Fashion Communication is a two-year postgraduate program offered by Academy of design and management, Kochi , In Association with  one of the top fashion schools in India, JD Institute of Fashion Technology, and  collaboration with Bharatiya Engineering Science Technology Innovation University.The programme aims to broaden and analyze the scope, potential, and innovative capabilities of new media, visual communication, and digital tools in fashion practise. The programme encourages the cohort to identify and practice their own specialized interest and become professionals at it, while also providing students with the knowledge and skills needed to meet the demands of the current industry. Fashion communication plays an important role in fashion and public engagement, thanks to a pedagogy that emphasizes the field’s versatility and adaptability.

MA in Fashion Communication gives students the ability and platform to explore the fields of fashion styling, photography, and communication in order to create content guided by their own independent and personalized vision. Students explore old and new media methods while focusing on developing creative and technical tools and aptitude. Students develop the ability to apply communication fundamentals and explore new and established methodologies of its practice throughout the programme, with an emphasis on understanding and meeting the demands of its end-user.

Learning Outcomes

Graduates of the MA in Fashion Communication will be able to:

Put design thinking and visual and verbal communication skills to use in order to efficiently and effectively understand and meet the creative needs of a brand/company.

Create a media buying and marketing strategy to increase brand visibility.

Create a brand's visual and verbal identity to reflect the ethos and philosophy of the organization and its target audience.

Manage online and offline communication strategies and their implementation.

Create and develop innovative creatives, such as mood boards, visuals, prints, and books.

Integrate a message for maximum profit that is appropriate for multiple audiences.

Acquire extensive digital and technical knowledge.

Through various talks, seminars, workshops, live industry projects, and internships, you will gain a global understanding of the field of fashion communication.

Career Opportunities

Academy of Design & Management in Association with JD Institute of Fashion Technology holds strong industry linkages with various fashion and apparel brands and institutions. Being a graduate from this programs enable students to:

Work as a Fashion Journalist, Editor, Writer, Curator.

Visual Director, Brand Spokesperson, Marketing Strategist.

Copy Editor, Consultant, Analyst.

Brand Manager, Fashion Marketing Manager.

Fashion Blogger, Fashion Critic.

Visual Merchandiser

Syllabus

SEMESTER I
  • Course ID

    Course Title

    Course Type

  • MAIF

    Fashion History

    Theory

  • MAIF

    Design Thinking

    Theory

  • MAIF

    Communication Design

    Theory

  • MAIF

    Research Methodology

    Theory

  • MAIF

    Consumer Behaviour

    Theory

  • MAIF

    Graphic Tools I

    Practical

  • Course ID

    Course Title

    Course Type

  • MAIF

    Journalism I

    Theory

  • MAIF

    Fashion Forecasting

    Theory

  • MAIF

    Typography

    Theory

  • MAIF

    Fashion Law

    Theory

  • MAIF

    Graphic Tools II

    Practical

  • MAIF

    Styling I

    Practical

  • Course ID

    Course Title

    Course Type

  • MAIF

    Journalism II

    Theory

  • MAIF

    Styling II

    Theory

  • MAIF

    Packaging Design

    Practical

  • MAIF

    Graphic Tools III

    Practical

  • MAIF

    Dissertation

    Practical

  • Course ID

    Course Title

    Course Type

  • MAIF

    Media Buying & Planning

    Theory

  • MAIF

    Editorial Content Management

    Theory

  • MAIF

    Digital Media Marketing

    Theory

  • MAIF

    Graphic Tools IV

    Practical

  • MAIF

    Project

    Practical

Seats are limited for the next intake.

Secure your spot by completing the online application today.

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